As a corporate coach, and particularly as an executive coach in London and other commercial-centric cities, I’m beginning to ask myself whether business change isn’t occurring faster that ever before in history.
What makes a leadership team, and by extension an entire company, equipped to manage such significant changes as:
- outsourcing production to global hubs
- launching new brands when the traditional ones are clearly in decline
- embracing new business models without damaging present essential revenue streams
- attracting talented staff who’ll contribute immensely whilst putting home-life first. They have no interested in working overtime or ‘mad’ hours
- letting go of a company culture that thrived through the past 2 decades but will fold in the next one unless flexibility, meritocracy, transparency and diversity are fully embraced
- keeping ahead of technological advancements, shifts in product delivery and customer sophistication
There are incredible opportunities opening up for small & medium businesses and for the corporate giants too. These are the strategies I’m noticing the front runners utilising:
- Active investment in the personal & professional development of a company’s c-levels, directors and executives – it keeps them on form and permanently innovating – and when they’re convinced, they’re convincing
- Do less – that is, get supremely focussed on the specific activities required to get results. Everything else is a non-priority
- Keep alert: just because a product or promotion worked last year, there are no guarantees that the same results can be achieved by repeating it 12 months later. Re-review product, market and process, and tweak where necessary
- Create a clear succession plan for top talent, and purposefully open doors for high performers to progress. Retaining great employees takes know how and active expectation management
- Buy knowledge & expertise where they’re not already present within the organisation. An external provider is often exposed to a spectrum of examples that can’t be seen from within a culture
Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in CEO coaching, prosperity coaching and providing the most cutting-edge and intuitive leadership and personal success programs in the UK. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks, writes and runs workshops on 'The 7 Steps to Personal & Professional Freedom'®.You can call, email or message Jennifer from www.JenniferBroadley.com.